http://hdl.handle.net/123456789/85 Sun, 12 Apr 2026 22:57:39 GMT 2026-04-12T22:57:39Z http://hdl.handle.net/123456789/90 Title: POST MODERNISM AND POST STRUCTURALISM-SPECIAL FOCUS ON THE CONTRIBUTION OFFREDRICJAMESON AND JEAN BAUDRILLARD Authors: K.Binu (Dr) Abstract: Post modernism and post structuralism are two intellectual construct use to explain the current happenings in the' socio economic and linguistic sphere of the society. The construct has difference its content and Execution. Sociologically it denotes the changes in the cultural and social outlook of the people. For Frederic Jameson the content of postmodernism is associated with the late logic of capitalism. Capitalism determines the current pace of post modernity in our cybernetic society. In this hyper real world, the process of simulation redefines the realties in to hyper realities which are not corresponding the actual images. For boudrillard the current happening in the linguistic world is directly or indirectly determines the differences in epistemological quest and linguistic fonnulations. This study is a descriptive attempt to understand the process of pot modernity and post structuralism within the theoretical preview of Fredric Jameson and Jean Baudrillard. Wed, 01 Oct 2014 00:00:00 GMT http://hdl.handle.net/123456789/90 2014-10-01T00:00:00Z http://hdl.handle.net/123456789/89 Title: Mac-Donaldization and Changing Philosophy of food Culture in Post Modern Kerala Society Authors: Binu K (Dr), KK HarshaKuamr (Dr) Abstract: Human society is in the process of continuous transformation in its socio- cultural framework and lifestyle. Commoditization and food industries and the involvement of multidimensional capitalism in food and restaurants are common and more visible today. The process of irrationality and instrumental thinking has been reconstructing the food habits and life style of modem Kerala people. Capitalism boundlessly xpanding the ideology of maximum utilization of edible resources in food industry designing and channelizing new profit making mechanisms in the forms of multicuisine restaurants and the center of variety foods. These food dynamics are basically changes the attitudes of people by replacing their thoughts and living styles and habits. In this cybernetic postmodern world all new philosophies of food are related to technological, economic and political dimensions of social life. Mac-donaldization is the process of introduction of new rationality and food culture in the modern society. Sat, 01 Nov 2014 00:00:00 GMT http://hdl.handle.net/123456789/89 2014-11-01T00:00:00Z http://hdl.handle.net/123456789/88 Title: Information Technology: Opportunities and Challenges in Scientific Productivity in Kerala Authors: K. Binu Thu, 01 Jul 2010 00:00:00 GMT http://hdl.handle.net/123456789/88 2010-07-01T00:00:00Z http://hdl.handle.net/123456789/87 Title: Environmentalism and Issues ofSustainability in Modern Environmental Perspectives. Authors: Binu K Abstract: Environmentalism is a broad philosophy, ideologyand social movement for the protection and well-® being of the nature and natural resources. It can be 9achieved through the process of mobilization of the ^collective consciousness and popular participation in environmental concerns and issues. As socio-ecological ® sentiments it envisages the ideology and practice of ^protection of our ecosystem. As an ideology ^environmentalism has an interdisciplinary approach and background in modern society .The Issues of ^environmentalism is the question of balancing the ^relationships between human beings and his various ^natural systems. Environmentalism and sustainability are supplementary in its execution and content and practice. Sun, 01 Oct 2000 00:00:00 GMT http://hdl.handle.net/123456789/87 2000-10-01T00:00:00Z